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Resume

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Education

SYRACUSE UNIVERSITY, S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS Syracuse, NY (September 2020-May 2024)

Bachelor of Science; major in Magazine, News, and Digital Journalism & minor in Art History 

Skills 

  • Public Relations: Media and Influencer Relations, Press Outreach, Brand Partnerships, Editorial Research, Client Communications, Campaign Strategy

  • Creative: Fashion Styling, Creative Direction, Content Creation, Social Media Strategy, Event Production, Brand Storytelling

  • Software: Adobe Creative Suite, Google Suite, Microsoft Office, AP Style, HTML5/CSS, Slack, Canva, Procreate, CapCut

  • Languages: English (Native), Spanish (Intermediate/High Professional Proficiency)

Public Relations 

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RACHEL HARRISON COMMUNICATIONS            

New York, NY   (February 2026- Present)

Role: Junior Publicist              

  • Maintain targeted media lists across food, beverage, travel, and lifestyle industries, identifying key journalists, editors, and industry contacts​

  • Support client media relations efforts through editorial research, press outreach, and strategic pitch development

  • Develop creative pitch angles and communications strategies across online, print, and broadcast outlets

  • Coordinate press and influencer experiences, including media visits, brand activations, and partnership opportunities

  • Create weekly agendas, recaps and monthly status reports to reflect programming, events, and initiatives to ensure cross-team alignment and productivity

  • Monitor digital and print coverage to track client visibility, media presence, and industry trends

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MILA SULLIVAN

Brooklyn, NY (May 2025-September 2025)

Role: Public Relations and Production Assistant 

  • Supported production and execution of the designers SS26 New York Fashion Week runway show, managing event logistics, partnerships, and creative development

  • Developed sponsorship and venue pitch decks to secure event partners and identify collaboration opportunities

  • Produced promotional content such as BTS process photos/videos for social posts and marketing

  • Outlined project decks, sourced event spaces, dancers/models and business sponsors for the designers SS26 NYFW Runway show

  • Managed backstage operations on show day, overseeing scheduling and coordination between models, glam teams, photographers, and production staff

  • Created behind-the-scenes social content and promotional assets to support brand storytelling

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QUITARA ART

Brooklyn, NY (August 2024)

Public Relations Personal Assistant 

  • Produced, filmed, and edited video content for website and social media to boost visibility and engagement

  • Event Planning: managed invite lists, executed influencer art industry member outreach

  • Oversaw art and product sales ensuring seamless event setup and execution of or a high-profile exhibition

  • Cultivated strategic partnerships with brands, facilitating collaborations to enhance event impact and broaden reach

Digital Marketing & Social Media 

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NEW YORK YOUTH SYMPHONY (NYYS)

New York, NY (August 2025-December 2025)

Role: Marketing Assistant (Part-time)

  • Designed concert programs, event invites/tickets, merchandise, posters and handbooks using Adobe Creative Cloud and Procreate

  • Copy-edited, fact-checked and accurately updated the non-profit’s website using Neon CRM and Microsoft Office

  • Collaborated with the Marketing head, student ambassadors and artistic staff to create/produce engaging social media content

  • Conducted outreach to business partners and necessary staff to gather information for campaigns and content development

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PARTISAN & SECTION ONE RECORDS (Client: King Princess)

Brooklyn, NY (September 2025-December 2025)

Role: Social Media Assistant (Part-time) 

  • Managed artists official IG and Tiktok Accounts overseeing all posting, stories, highlights, and content execution

  • Partnered directly with the artist and management team to schedule and develop strategic content/campaign strategy

  • Captured exclusive BTS photo and video content at shoots, signings, and appearances to strengthen the artist’s digital presence

  • Edited video content from live performances and events; repurposed as promotional assets for tour and release marketing

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ROWAN

New York, NY (June 2023-August 2023)

Role: Social Media & Content Creation Intern 

  • Created engaging content for social media to drive brand awareness and audience engagement

  • Organized store events, giveaways, and online promotions to boost brand presence and customer interaction

  • Collaborated with the social media team to engage influencers and pediatricians for brand partnerships

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ZIPPED MAGAZINE

Syracuse, NY (August 2022-May 2024)

Fashion Styling & Role: Social Media Teams 

  • Contributed to fashion editorial production through styling, wardrobe sourcing, and creative direction for photoshoots

  • Developed digital content for Instagram and TikTok, including behind-the-scenes storytelling and editorial promotion

  • Supported shoot execution by coordinating styling elements, accessories, hair/makeup concepts, and on-set creative direction needs

  • Collaborated with creative teams to develop visual concepts reflecting current fashion trends and magazine identity

Service & Retail 

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LAND TO SEA 

Brooklyn, NY (Oct 2024-Mar 2025)

Role: Barista (Part time: Open/Closing/Day shifts) 

  • Prepared beverages and food items, handled register transactions, and ensured excellent customer service

  • Maintained a clean work environment and fostered a welcoming atmosphere

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SALT CITY COFFEE

Syracuse, NY (Oct 2022-May 2024)

Role: Barista

  • Prepared a variety of beverages (cold brew, espresso, matcha, specialty drinks) ensuring quality and customer satisfaction

  • Managed register transactions and assisted with food station duties in a fast-paced environment

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ARITZIA

Greenwich, CT (Oct 2019-Jun 2021)

Role: Inventory Associate 

  • Delivered personalized assistance to clients, ensuring excellent customer service

  • Managed inventory by receiving, processing, prepping, and shipping merchandise to ensure timely stock availability

  • Flexibly supported other store locations/outlets as needed, maintaining consistency in service and operations

Copyright Ella Rivera 2024
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*All professional photos on this page not located in my portfolio files are taken by Nicole Hopwood*

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